A service to assist those in the visual arts to create and maintain their own websites
Initial Website Creation
Before anything can happen your website must be created. You will be given access to your own account
on Aesthetic Site that will enable you to define, create and place content on your website. Website
templates will allow you to shortcut the developmental process by allowing you to use AND customize
already created web pages. If you like we can do virtually all the website setup work for you.
This is an on-going service to ensure that your website is accessible from the World Wide Web. Your
website will be placed on a robust web server connected to the internet via redundant high-speed connections.
Ongoing Web Content Management
Using the same tools utilized for site creation, you will be able to change and update your website
on an ongoing basis. After accessing your account you will be able to slightly modify or create a totally
new version of your website. With a major website renovation you may create a second draft website while
keeping the current active and separate from the new version.
There are other requirements that an artist or designer may have, such as acquiring a domain name (e.g.,
aestheticsite.com), setting up email or customized web page development. These other types of services
are available upon request.
Dynamic Website Templates
Artists and designers are specially trained to know what is and is not visually appealing. However,
they rarely invest the time and money to learn to become computer geeks. Having hands-on control of the
development of one’s own website seems a little farfetched for the average visual arts professional.
However, if one were able to take a pre-existing website design, change some of the background colors,
add one’s own verbiage and put one’s own personality on the new website then one could streamline the
website development process, have more control and importantly save money. Unlike many template-based
systems our templates are stored DYNAMICALLY in a database, not in static text files.
Dynamic Webpage Templates
Typically websites have a common look and feel across all the pages of a website. In addition to dynamic website
templates, there will be individual dynamic webpage templates that one may modify. Within each page there are
divisions or sections. In addition to the modification of the look and feel of individual web pages,
the artist / designer can also change the visual elements and content of an individual section of a
Specialized Prefabricated Elements
There are some complex but repetitive webpage sections that require a computer programmer. If one goes
to Facebook, Flickr, Google Images and other image-oriented sites one will find slideshows and pages
with rows and columns of images. These are generated from computer programs that grab images from a
library and display them in some consistent and predefined manner on the webpage. Aesthetics has programs that create
"prefabs" or prefabricated page sections. A prefab might be a image slideshow, an image gallery, a fixed
section of text (called "boilerplate" in written documents) and other programmed or fixed sections of
The pricing for this service is not yet finalized but it is designed to reduce the initial and especially
the ongoing cost of websites for visual designers and artists.
Although the initial cost to conceptualize, develop and launch a conventional, handcrafted website for
a single designer/artist can range from $500 to $20,000 or more, the RECURRING costs to remake, remix,
redevelop, maintain and relaunch a totally handcrafted website every six months or year (in order to
keep the website fresh) can exceed the original cost several times over.
This web development service seeks to take the drudgery and expense of hand coding the HTML code behind
each web page. Instead of spending hours translating and experimenting ideas about your website to a
web developer why not experiment and decide what you want without an intermediary? More importantly,
you can create your own website without learning HTML or other web magic.
Although, in many cases artists and designers will not need any customized web pages, there will be
cases in which the tools for this service will not exactly match your requirements. Therefore, it is
important to know that this service is not a "closed system". Custom pages, which we will develop for
you, may be inserted into a website built by this service. The expense of customization will cost a
little extra. Likewise, we can do most of the "heavy lifting" to create the website initially but again
at an affordable price. Since we use the same basic tools ourselves the cost will be less than a normal
We live on the net the best way to reach us is via email.
Thank you. You should be contacted within the next 24 hours.
If you need assistance please contact us at firstname.lastname@example.org